The Objective: Design new print collateral that follows the Roxy brand.
Since 1990, Roxy has been bringing the right clothes and designs to women who have a passion for the sport of surfing. I took Roxy's passion and used it in the many pieces of collateral I designed, one of which was the 2007 Roxy Pro Surf Contest in Hawaii.
The Deliverables: Printed Vendor Catalog, Two-page magazine ad, Poster, Apparel
The Results: An overwhelming turn out for the Roxy Pro Hawaii 2007, A boost in vendor orders due to the new Roxy catalog design.
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